Designer duo Shantanu and Nikhil Mehra

Ace designer duo Shantanu and Nikhil Mehra on 20 years in trend and advocating anti-trend couture

For the final 20 years, if any trend couturiers have restlessly toiled across the thought of a brand new world, a world extra progressive and inclusive, a world with none biases and bounds, it’s Shantanu and Nikhil Mehra. From reinventing the traditional bridal put on and infusing timeless designs with distinctive components and up to date ease to even collaborations with manufacturers like Obeetee, they’ve stayed related with the calls for and wishes of the consistently shifting fashionscape. Within the final decade of their journey, the designer duo has paved the best way to achieve a more moderen and larger viewers, making their model extra accessible to world prospects. Whereas the world adjusted to a brand new definition of regular with the pandemic in place, the 2 introduced within the twentieth yr with a brand new vertical — S&N by Shantanu and Nikhil, a celebratory narrative the place Indian heritage is enlivened by millennial spunk! And launching this new chapter is their newest bridal assortment Ceremonial Edit. Reflecting on their model mantra of staying related all the time, they’ve integrated intricate particulars, a decadent color palette, and asymmetrical drapes that make for the best all-day wedding ceremony ensembles on this assortment. That includes their newest festive couture in neo-bandhgalas, sherwanis, draped kurtas, cocktail lehengas and anarkali robes reinterpreted in mushy textures and fashionable silhouettes, it’s a becoming portrayal of immediately’s millennial bride and groom — playful, spontaneous, composed and assured. We caught up with the designer duo to speak extra about their newest assortment, 20 years of the model and its evolution, trend in instances of pandemic, trend developments and extra…

It’s been 20 years within the trend trade. Stroll us by way of your journey to date.

Shantanu: 2020 was a yr of ardent feelings for us, as Maison Shantanu & Nikhil celebrated 20 years of its model existence. From democratising trend to now revolutionising celebration put on with, we as a model continues to additional our edgy, world narrative! That mentioned, competitors usually fuels the motivation to thrive in direction of greater targets and we’re glad that we have now so many inventive voices and designs round us who encourage us on daily basis. Fixed introspection and appreciation for others is the important thing to relevancy. We are able to’t be ignorant in direction of new developments, we have now to consistently evolve and be the higher model of ourselves. The deep-seated emotion of being ‘anti-trend’ inside our model provides us a way of elasticity to constantly reinvent. Being trend-centric is market-driven however being anti-trend is about driving the market and that’s our philosophy. We consider that disruption and innovation are the one two pillars that we as a model stand on from creating an unconventional area for couture to revolutionising the male ceremonial wardrobe; we proceed to place fixed effort to remain related and showcase model resiliency.

Weddings have develop into very intimate for the reason that pandemic. How has that impacted the demand for bridal couture?

Nikhil: Within the post-pandemic panorama, design has develop into paramount. We as a model have all the time been robust advocates of anti-trend couture, the place the main focus is on neo-shapes, silhouettes, minimalism and naturally on the wearer. Weddings have develop into way more private as events and brides and grooms have needed to curb plenty of their wedding ceremony goals in mild of the present scenario. Thus, there may be this pure urge to compensate for that by way of their ensembles, extra now than ever. Be it the bride and groom or an attendee, they’re all taking a look at timeless items with distinctive detailing and a way of up to date ease. That mentioned, India has all the time been a rustic of celebrations and there may be nothing extra celebratory than an Indian wedding ceremony. In that subtext it doesn’t matter what the scenario, we really feel celebration put on as a market is again up on its toes, before we imagined. Particularly now, since there are few attendees and other people have an intimate surroundings the place they’ll discover every outfit with an eye fixed for element.

You might be identified for distinctive detailing. Inform us what to anticipate with the brand new assortment.

Nikhil: We envision our creations in a means that it includes everlasting components. We like to mess around with fake or vegan leather-based, vintage coin particulars and every little thing metallic. Our ceremonial put on currently has been a gamut of types the place you may see intricate work utilizing extra vintage gold metallic particulars, tonal embroideries, brocade and Swarovski crystals.

Would you say that the sari is the simplest to type and works for everybody?

Shantanu: Why not point out a extra gender-neutral piece of clothes, it could possibly be a drape kurta or a structured bandhgala jacket? These traditional silhouettes flatter everybody and all people sorts. You know the way it’s mentioned {that a} man in a go well with and a lady in a sari really feel their most assured selves. We really consider our draped kurta or the signature bandhagala amplifies the emotion one looks like sporting their conventional apparel whereas including a touch of fluidity and fashionable sexiness to it.

What’s the most important false impression that Indian girls have about trend?

Shantanu: Actually, it isn’t simply Indian girls who harbour misconceptions with regard to trend. We’ve seen lots of people hopping onto developments, believing that it’s the sole means one can keep related. A development for one individual could possibly be a fake pas for one more. It’s important for one to recognise the appropriate type and match for themselves. One ought to steer clear of over-exaggerated particulars and bling, and moderately go for sartorial silhouettes. Crisp classics could be reinvented and purchased to make use of all the time. Whereas the whole world is shifting in direction of a sustainable strategy, development leaping isn’t the appropriate path for sensible consumption.

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