Andrea Hill yellow mugshot

Not Present on Marriage ceremony Tendencies? Right here’s Why You Ought to Be

OkEEPING UP WITH marriage ceremony developments within the period of TikTok marriage ceremony planning may imply the distinction between a bride that may’t wait to return again to your retailer for, nicely, every thing, and a bride who by no means exhibits up in your doorstep.

The best technique to perceive why this issues is to contemplate your bridal development savvy relative to a typical bride’s buyer journey.

The start of any buyer journey is the notice section. Social media (primarily Instagram and TikTok), natural search, marriage ceremony websites like The Knot or Marriage ceremony Wire, or any considered one of a plethora of marriage ceremony bloggers all cater to the notice section of nascent brides. You wish to get on a bride’s radar at this level earlier than the engagement ring is bought. What content material are you placing in your web site or sharing on social media to seize the eye of a future bride? Should you’re not following present marriage ceremony developments, you gained’t have the language or graphics to sign that your enterprise is related. For instance, for those who’re following bridal information, you might be conscious lavish earrings have taken heart stage in 2022 bridal put on. Present a Harper’s Bazaar-worthy Instagram carousel of marriage ceremony day earrings and set your self aside.

The following section of the bridal buyer journey is analysis. Brides do an intense quantity of analysis. Throughout the analysis section, you most likely gained’t even know you’re on a bride’s radar, so it’s important to rely in your web site and social media to do the be just right for you. Take into consideration each query you’ve ever been requested by a potential consumer who was making an attempt to resolve between your enterprise and a competitor and discover fascinating methods to place these solutions in your web site. You additionally want an online web page of critiques particularly from bridal prospects, explainer pages that discuss how your customized design works, and guides to assist brides and grooms plan every thing from engagement rings to marriage ceremony bands to marriage ceremony occasion items.

Should you’ve achieved a very good job so far, the subsequent stage of the bridal journey is intent, which is the second when that bride is more likely to stroll via your door. Make it simple for her to plan by placing a web-based reserving hyperlink in your web site and all of your social media channels.

Most retail jewelers actually shine within the subsequent section of the bridal journey, which is the in-store expertise. Being updated on present bridal developments and fashions will make it simpler so that you can relate to her bridal journey and even provide concepts or share enjoyable tales which are related, fascinating and well timed. That is the connection constructing that in the end results in the ultimate section of the journey, which is retention. Not solely would you like your bride to show right into a lifelong buyer, you additionally need her to inform all her associates about her expertise.


If it’s been some time because you paid consideration to marriage ceremony developments, put it again in your radar. Make bridal developments a subject of future gross sales conferences. Hold a number of bridal magazines on subscription. As a result of when your subsequent new bride-to-be walks via your door along with her marriage ceremony binder, you could be prepared to interact in her favourite subject and turn out to be a fellow traveler on her bridal journey.

Leave a Reply