In interviews, Berg and Carlebecker supplied a number of theories to clarify why Swedes produce such good Ok-pop tracks, together with the nation’s robust songwriting custom and complete music schooling system. Sweden is chilly, Berg famous, which meant that there was usually “nothing higher to do” than keep in and work on music.
For some Koreans, the reason being really fairly easy: Swedes write melodies which might be so catchy, followers wish to sing them at packed stadium exhibits and at their native karaoke bars.
“Swedes appear to have an emotional understanding of us Koreans,” Michelle Cho, a Korean songwriter who additionally scouts overseas songwriters for Korean document labels, stated in a phone interview. “They write melodies that appear to actually hit our feelings.”
Regardless of the motive, as Ok-pop booms, competitors amongst songwriters world wide is changing into fierce. Evers, of Moonshine, stated that just a few years in the past, some songwriters in Sweden used to look down on his work as “a bit lame,” as if he’d didn’t land gigs with American or European musicians and now needed to ply his commerce in Asia. Now, Evers stated, those self same individuals had been coming as much as him in bars saying, “We must always write Ok-pop someday!”
Due to his success, he added, he was beginning to get a tiny perception into the lifetime of a Ok-pop idol. Ok-pop followers repeatedly contacted Moonshine on social media to reward the duo for its work, Evers stated, and a preferred Ok-pop YouTube channel has interviewed him.
Swedish Ok-pop writers are getting observed in Sweden, too. In November, Carlebecker was named “worldwide success of the 12 months” at Sweden’s annual songwriting awards, beating Max Martin (and Moonshine). Articles in regards to the songwriters have appeared within the nation’s main newspapers, and Berg and Carlebecker have been interviewed for TV information.